First-time home buyers in the market make up more than one-third of residential buyers. As a seller in today’s market, it’s just smart to highlight home features to appeal to this demographic when listing or showing your home.
Some first-time buyers are professionals rising through the ranks of their career or creatives willing to mold their dream home gradually. Surprisingly both these groups crave comfort and respite as much as functionality and room to grow over time.
First-time home buyers want room to relax and escape life’s hectic pace or to gather for fun with family and friends. To appeal to this need, highlight features in your home that emphasize things such as relaxation, entertainment, and a function-flexible floor plan. Show off open floor plan kitchens. Update bathrooms to include spa-feel elements and don’t skip staging specialty spaces such as an outdoor dining area, home office, exercise room, a playroom for children, or space for group watching pay-per-view sports.
TV reality shows, especially those focused on home buying, means first-time home buyers may have champagne taste but a beer budget. Many are looking for move-in ready homes either due to lack of funds for repairs or a preference for entertaining and relaxing over the hamster wheel chore list their parents never finished. Encourage an offer from first-time buyers with upgrades that are practical or easy to keep up such as low-maintenance granite counters and stone or wood floors instead of carpet. Remember to stage outdated entryways or rooms to feel or look luxurious without significantly raising the price tag.
Additional features that appeal to first-time home buyers are smart-home or technology assisted amenities to easily control security, comfort, and maintenance. Smart thermostats, energy efficient appliances, low rise toilets, motion light sensors or timers, and mobile app controlled security or light and sound features, are popular. To further squash anxiety of these technology reliant buyers, be ready to share info about reliability of cell phone and internet services for your area.
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